Women enjoying the sunset wearing Primadonna t-shirt and CHICSOHO hoodie

PRIMADONNA & CHICSOHO: Two Names, Two Moods

A little Primadonna drama for today. A little city chic as well. And there's absolutely no reason to choose just one.ย 

The latest looks from the CHTQ designer brain have brought two distinct personalities into the spotlight (you know, the light bulb emoji? ๐Ÿ’ก): PRIMADONNA and the redesigned CHICSOHO.

Maybe different outlooks and different moods, but both with a huge love for typography, contemporary fashion and everyday joy.

PRIMADONNA: A Little Drama Never Hurt

Sometimes it's simply about turning something old into something new, having your own sense of style and refusing to take fashion too seriously. Right? Primadonna has a new look now.

Theย PRIMADONNA BY CHTQ DESIGN collection plays with the idea of distinctive typography and a fashion-inspired aesthetic.

Woman wearing maroon colored t-shirt with thet Primadonna, walking at the street in the city

From graphic T-shirts to cozy crewneck sweatshirts,ย PRIMADONNA brings just a little personality to familiar wardrobe favorites. I hope you have at least one already..?

A PRIMADONNA sweatshirt goes naturally with relaxed denim and sneakers for a casual weekend look, or you can wear a graphic tee with tailored trousers and a blazer for something a little more polished.

Woman wearing a navy blue Primadonna sweatshirt, sitting on the stairs in front of a building

A little dramatic? Perhaps. But that's part of the charm.


CHICSOHO: City Style, Your Way

Somewhereย between a busy day, a lazy afternoon and an unplanned evening out, you can always count on CHICSOHO.

Inspiredย by dozens of trips around the world, CHICSOHO BY CHTQ DESIGN combines minimalist typography with a playful touch of color. And a little coziness.

Woman wearing light blue CHICSOHO hoodie walking the streets in Paris

Theย graphic T-shirts offer a simple way to add personality, while the hoodies bring the same distinctive style into cooler days.

Justย think of black jeans, oversized jackets, comfortable sneakers and the kind of chiccy outfit that works every time! (Whether you're heading somewhere specific or simply enjoying the city.)

Woman wearing a Primadonna t-shirt, walking at the beach during the sunset

CHICSOHO doesn't need a complicated styling formula. Sometimes the smallest details make the biggest difference.


Two Different Moods. One Closet.ย 

PRIMADONNA enjoys the drama. CHICSOHO goes to the city. Different styles, who cares? And most of all, who wants to look the same every day? So dramatic...

Days are getting colder at some parts of the world. I call it dramatic. I call it dramatic. Time to put on our hoodies and keep smiling, because it's that simple. Either way, there's room for both in your closet. Go and enjoy the PRIMADONNA and CHICSOHO at Chic and Chaotic Closet.

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